Electrify America

Electrify America is the largest, open (compatible with virtually any EV), ultra-fast public charging network in the U.S. They also have a home charger: the HomeStation.

But while it’s pretty unlikely you’ll drive away from a charger without unplugging, it’s considerably easier to ditch a home charger in your cart or close that tab while browsing online.

These paid ads targeted bottom funnel and cart abandonment audiences in an effort to reengage and recharge them—all from their doorstep…or driveway…or garage.