Curio Wellness

OH is a THC-infused intimacy oil produced by Curio Wellness, a medical cannabis dispensary. Our job in launching this product was to talk about OH in a way that didn’t succumb to pervy frat boy humor, edutained about the female pleasure gap, and abided by the many stringent state regulations surrounding medical cannabis.

Our campaign was inclusive of an, ahem, interactive microsite, social media, email, billboards, print ads, packaging, and in-store collateral. Let the toe curling commence.

OH yeah…this work was awarded a 2021 Bronze CLIO and 2021 Silver ADDY. Talk about a thrill.